K-Beauty Ft. Seoul-Based Beauty Guru
Korean skincare has captivated beauty enthusiasts worldwide, setting trends and raising the bar for effective skincare solutions. But have you ever wondered what it's like behind the scenes of a Korean skincare clinic? To dive deeper into the secrets of K-beauty, I sat down with a beauty assistant from a Korean skincare clinic who offered unique insights into the industry.
In this interview, we explore everything from the treatments locals swear by to the growing trend of skincare tourism in South Korea. We’ll uncover the types of services offered in clinics, the roles of medical dermatologists in these spaces, and what it takes to work in such a competitive field. Plus, we'll highlight the products and trends currently making waves in Korea.
Whether you're a skincare junkie looking for the latest tips or curious about the inner workings of the Korean beauty scene, this post has something for everyone. Read on for an exclusive peek into one of the world’s most innovative beauty industries.
About the Industry
What sets Korean skincare clinics apart from those in other countries?
The most significant differences are the relatively affordable prices and the doctors’ skillful techniques! Compared to other places, treatments here often cost less—sometimes, the same procedure abroad is two or three times as expensive. Korean doctors are often praised for their steady hands and attention to detail. On top of that, Korean clinics quickly adopt the latest technologies and methods, so you’re likely to find cutting-edge treatments pretty fast here.
Which treatments are most popular among locals?
Koreans tend to get a variety of lighter treatments regularly. Laser toning, lifting procedures, skin boosters, and Botox are typical. It’s not unusual for someone to drop by a clinic every month or two for some maintenance.
Are there any treatments or routines that are unique to Korea?
Treatments like “mul-gwang injections” or Rejuran Healer, which focus on giving your skin a plump, hydrated glow from the inside out, are popular. And, of course, the famous 7- to 10-step at-home skincare routine is a well-known Korean signature. It’s all about keeping your skin super hydrated and glowing.
How has the Korean skincare industry changed in recent years?
We’re seeing more advanced treatments like those involving stem cells and a stronger push towards going global. Many clinics and beauty brands are focusing on overseas marketing and branding.
Treatments and Trends
What is ‘skincare tourism,’ and how has it impacted Korean clinics?
Skincare tourism is when people come to Korea specifically to get high-quality treatments at lower costs and immerse themselves in the whole K-beauty experience—shopping for local products, getting treatments, and the works. Because of this, a lot of clinics now offer multilingual support (English, Chinese, etc.) and put more effort into global marketing.
Which treatments are most sought after by international visitors?
It varies, but visitors often schedule multiple treatments during one trip. Ultherapy, Thermage, and Rejuran are popular because they yield noticeable, natural improvements. Just remember that Ultherapy and Thermage usually show results gradually over several weeks or months, rather than giving instant dramatic changes. They’re known for subtle improvement that gets better with time.
Are there any recent trends or innovations in Korean skincare that stand out?
Cutting-edge treatments involving stem cells are catching people’s attention—though they can be pricier. There’s also been a rise in high-quality home-use skincare devices. Treatments that used to be strictly “in-clinic” now sometimes have at-home alternatives.
How important are traditional Korean skincare ingredients in modern treatments?
Honestly, traditional ingredients aren’t something you’ll see integrated into clinical treatments very often. Most clinics stick to medically proven substances. It’s more common to find traditional ingredients in commercial skincare products than in the clinic’s professional procedures.
The Clinic Experience
What is the role of medical dermatologists in Korean skincare clinics?
Some high-end clinics have board-certified dermatologists who handle everything from medical issues to cosmetic treatments. However, many aesthetic-focused clinics are run by doctors specializing more in cosmetic procedures than medical dermatology. In other words, while dermatologists are out there, not every aesthetic clinic will have one. It depends on the clinic’s focus and quality level.
How do clinics balance medical dermatology and aesthetic services?
It depends on the clinic. Some places offer medical and aesthetic services under one roof, but it’s not uncommon. If they do, you might find that the prices are slightly higher. Many clinics lean more toward one side—either cosmetic or strictly medical.
What training or certifications are required to work in a Korean skincare clinic?
Doctors need a medical license, of course. Coordinators and therapists often have relevant certifications (like a skincare specialist license or coordinator certificate). Having these credentials makes finding work and building trust with clients easier.
What were your primary clinical roles, and what was a typical day?
I’m a freelance developer working with a clinic, so I don’t have a daily routine there. I work remotely on my schedule and deliver my results online, so I’m not on-site handling patients or managing day-to-day operations.
Skincare Products
Which skincare products are most commonly used during treatments in clinics?
After laser or injectable treatments, soothing ampoules, rich moisturizers, and regenerative creams are used to calm and protect the skin. A soothing sheet mask or a good sunscreen is pretty standard right after the procedure as well.
Are there specific brands or formulas that Korean clinics prefer?
Many clinics prefer medical-grade cosmetic brands that are known for being gentle yet highly effective. They stick to products that have a track record of results and minimal irritation.
What are the most popular OTC Korean skincare products among locals?
At the moment, the Atobarrier brand seems to be doing really well. It used to be known mostly in clinical settings, but now that it’s gotten popular, they’ve released OTC products anyone can buy. It’s just one example of how professional-grade items sometimes become mainstream hits.
How do clinics incorporate trends like glass skin or slugging into their services?
I’m not totally sure about how each clinic translates these trends into their treatments. Some might adjust their product recommendations or treatment packages, but it really varies.
What is your own skincare routine?!
1. Frankly AHA 8.05% Toner
2. Frankly Closer Serum
3. Atobarrier Aestura365 Lotion
4. Bioderma Atoderm Ultra Cream
5. Nucio Intense Cream
Cultural Perspectives
Where do locals usually go for skincare treatments?
Word-of-mouth recommendations are huge in Korea. Many people go where friends or family had a great experience. Others use apps and platforms like Gangnam Unni to research and compare clinics before choosing one.
How does Korean skincare culture emphasize prevention over treatment?
Koreans learn early on to use sunscreen, gentle cleansers, and moisturizers to ward off issues before they start. The multi-step skincare routine is part of that philosophy—consistently caring for your skin can prevent bigger problems down the line.
What role does diet and lifestyle play in Korean skincare philosophy?
Everyone knows that healthy eating and regular exercise help your skin, but not everyone makes big lifestyle changes just for their skin. Many people rely more on products and treatments. Still, the idea that good habits reflect in your skin is generally accepted.
Are there common misconceptions about Korean skincare that you’d like to address?
Some people think it’s just about layering many products, but each step has a purpose, and the routines can be adjusted depending on your skin type and concerns. Also, it’s not solely about whitening—there are plenty of solutions for improving elasticity, reducing wrinkles, strengthening the skin barrier, and so on.
General Insights
What advice would you give to someone visiting Korea for skincare treatments?
Do your homework before you come. Check if the clinic offers English consultations or other language support. Give yourself enough time to recover after treatments, and it’s a good idea to get online consultations or quotes in advance. Planning will definitely help you feel more confident about your choices.
What makes Korean skincare so appealing on a global level?
The industry evolves quickly, offers high-quality procedures and a vast range of products, and generally at more affordable prices than many other countries. That combination of innovation, quality, and value attracts people worldwide.
How will Korean skincare evolve in the next five to ten years?
I’d expect more use of advanced techniques like stem-cell-based treatments and a rise in home-use skincare devices. More options will probably be catering to different skin types, especially for global clients. The industry will keep reaching out worldwide and adopting new tech as it goes.